What is the prospect of the children's art joining market in 2019?
abstract： The first decade of the children's art market Judging from the development law of children's art education in the past 10 years, it has been developing steadily. The children's art market was basically a famous art class in the first s ...
The first decade of the children's art market
Judging from the development law of children's art education in the past 10 years, it has been developing steadily. The children's art market was basically a famous art class in the first seven years. The Vista International Children's Art Museum was established in 2000 and is a child of InBeno. Art Education Consulting Co., Ltd.'s high-end children's art franchise brand has been frozen for more than ten years. It was officially released in 2019. Vista has been committed to children's art education and has three major curriculum systems, according to different ages. The comprehensive curriculum system of children's psychological and physiological development stages combined with aesthetic law, creative thinking and STEAM education concept focuses on cultivating children's artistic literacy of 2.5-12 years old and helping children to lay a solid foundation for scientific literacy.
In the past three years, in some cities, children’s art has joined the store to set up training courses. The development is quite rapid. In many first-tier cities such as Beijing, Shanghai and Shenzhen, coupled with the impact of local art classes, these cities are also competitive. It is fierce, but at present it is only less than 15% of the cities, 85% of the city has huge market potential, but the next three years from 2019 will be a period of high development of children's art. If you want to enter this industry, These years have come to be the best time to enter. And it can be made bigger quickly. If you miss it, it will be difficult to enter again, and the difficulty will increase geometrically.
Future prospects for children's art joining market
First, the market size is huge
According to statistics: the educational market in 2018 exceeded 260 billion, and the market for children aged 2.5-12 was over 400 billion. The liberalization of the second child policy China has 17 million new born babies each year, of which the urban population accounts for 51.27% of the total 8.7 million. With the progress of urbanization, the proportion will further increase. According to this calculation, the population of the city aged 2-12 is 52 million. The per capita income of urban residents in China is 25,000 yuan, the urban household education expenditure accounts for 30% of the income, and each household spends at least 6,000 yuan per year on education expenditure. According to the above formula, the national 3--15-year-old education market is estimated to be about 400 billion yuan. With the post-70s and especially after the 80s, parents are highly concerned about the quality education of their children. The art education for children will rise rapidly and will be able to score three points in such a huge education market.
Second, children's art education is valued
Art education is very popular in developed countries such as Europe and the United States, and they will regard this as a basic quality of one person. As early as August 2016, Jiangsu Province clearly pointed out that at the end of the “Thirteenth Five-Year Plan”, the results of the evaluation of artistic quality were included in the senior high school entrance examination and were implemented in some urban areas of Jiangsu in 2017. Although other provinces have not promulgated actual policies, they also have plans in this regard. Under the baton of the senior high school entrance examination, art education is bound to sweep away the long-suffering downturn, and the demand for art training base needs to increase.
Third, the future art training market
The children's art training market is booming. In 2020, the market size is expected to reach 130 billion, CAGR (5).
Industry growth mainly comes from the following points:
1 The art examination will be included in the senior high school entrance examination in the future, and it is the general trend of promotion in the country. The future art examination will play a more important role in the entrance examination, and stimulate the rigid demand of art training for primary and secondary school students;
② With the upgrade of consumption, the per capita art training expenditure will grow steadily. It is estimated that the scale of children's art market will increase to 131.6 billion yuan in 2020.
Fourth, the return on investment
The children's art training industry is a short-term investment, long-term income of the sunrise industry, in the next few years of development, its return on investment of more than 80%, is also the root cause of many franchisees consulting the Westa International Children's Art.
Fifth, seize market capacity
With the rapid development of the children's art training market, various training institutions are flooding the market, brand awareness and brand credibility are one of the important criteria for parents to choose children's training institutions. Moreover, the competition between children's art education in the future is also brand competition. From the perspective of franchisees, it is one of the ways to start a business by investing in a children's training institution that emphasizes brand building or a company that has a good brand image. Westa will further strengthen the brand image.
The above is the introduction of the prospects of the 2019 children's art franchise market brought by the Vista Children's Art Join. No matter the scale of the market and the degree of attention, the future art training market will be very wide. How can franchisees choose a high return on investment? Brands seize market profits? Why not know about the Westa International Children's Art?
Link in this article：http://www.vistaarten.cn/a/90.html